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Google Starts Using ‘Mobile-Friendly’ Label in Ranking Factors

By February 26, 2015 Google Updates

google-logoToday Google announced big SEO news! As of today, Google search is starting to rank sites and apps higher with the “mobile-friendly” label in the search algorithm.

This means that if you own a website and the site is mobile responsive, Google will rank your pages higher for mobile searches.

Google has been experimenting for years on different indexing for best user experience, now today the indexing will be taken into the ranking algorithm. You may start seeing indexed apps and mobile friendly web pages higher in search rankings in the near future.


For website owners, this is another factor on why you need to consider making your website mobile friendly. The mobile-friendly pages algorithm will go into effect on April 21.

If you own a website, you can use this developer testing guide that Google has published to their developer’s site. Another great resource is Google’s Mobile-Friendly Test, which will show you how your site performs on Mobile Devices. You can also check your Google Webmaster Tools for the Mobile Usability check.

If you need assistance with making your website mobile friendly, please contact us today.

Bottom Line: Google is constantly trying to improve their search engine for the end user, and this can change your rankings in the search engine. For best SEO practices, we recommend making your website mobile-friendly a priority for your business in 2015, or else you might find your site dropping from mobile rankings. And with that, dropping mobile traffic to your site due to your site not being optimized for mobile devices.

About Matt Ganzak

Matt Ganzak is the founder of ScaleUpConsulting.com and ScaleUpAcademy.com. He is an expert business developer and trainer in internet marketing strategy. Matt specializes in SEO, PPC, WordPress, Email Marketing, Google Analytics, Facebook, Twitter, Infusionsoft, and executes product launches for his clients. Connect with Matt on Facebook | Twitter | Linkedin

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